Automatic assignment of media content items to digital signage device based on comparison between demographic information collected at digital signage device and media content metadata

摘要

In certain aspects, a media content management and deployment system is provided. A data store stores content metadata associated with media content items and specifying a target demographic of each of the media content items. A demographic information server obtains first demographic data specifying a first demographic in a first timeslot at a location of a first signage device, predicts a second demographic in a second timeslot at the location based on the first demographic data, wherein the second timeslot is subsequent to the first timeslot, and generates second demographic data specifying the second demographic. When a deployment module obtains the second demographic data, the deployment module compares the content metadata with the second demographic data, selects a media content item from the plurality of media content items based on the comparison, and sends a media item identification identifying the selected media content to the first signage device.