EXPLICIT BEHAVIORAL TARGETING OF SEARCH USERS IN THE SEARCH CONTEXT BASED ON PRIOR ONLINE BEHAVIOR

摘要

A method of displaying secondary content is disclosed. The method receives historical behavior data and a search query for a user. The method extracts behavior features from the user's historical behavior and scores the user based on the behavioral features to create a user score specific to secondary content. The method uses the user score to display user specific secondary content to the user.