MOBILE PHONE-BASED NEWS PUSH METHOD AND PUSH SYSTEM

摘要

The present invention relates to the field of mobile applications, and provides a mobile phone-based news push method and push system. The method comprises:recording a user mobile phone number and a registration account matching the mobile phone number, and recording tags matching news;when a user uses the account to browse news, detecting a tag matching the news browsed by the user;performing computation on tag counts of browsed news to obtain news matching the top three news tags, and setting the same as favorites in the registration account; and when the user logs in with the registration account matching the mobile phone number, pushing the news matching the top three news tags based on the tag counts of the browsed news. By employing a mobile phone number as a unique identifier, the present invention enables identification of user interests at any website or different applications, and push of news information of interest to a user, thus providing superior user experience.