INTERACTIVE ADVERTISEMENT PRESENTATION METHOD, TERMINAL, AND SMART CITY INTERACTION SYSTEM

摘要

An interactive advertisement presentation method comprises the following steps: collecting reactions of watching users to content broadcast on a display, recognizing the content of the reactions, and sending the collected content of the reactions to a cloud server; receiving advertisement data that is related to the content of the reactions and that is returned by the cloud server according to the content of the reactions; and delivering an advertisement according to the advertisement data.