NEWS RECOMMEDATION SERVER AND METHOD FOR RECOMMENDATION NEWS OF USING THE SAME

摘要

A news recommendation server and a news recommendation method using the same are disclosed. According to an exemplary embodiment of the present invention, the news recommendation server includes a data collection unit for collecting web browsing history information from a user terminal, a field ratio calculation unit for calculating a ratio of news fields preferred by a corresponding user based on the collected web browsing history information, and a news recommending unit for recommending news to the user terminal by adjusting at least one of an arrangement order of recommended news fields and the amount of recommended news for each field according to the calculated ratio of the news fields. Accordingly, the present invention can actively recommend the news according to a preference change of the user.