METHOD FOR PROVIDING TOTAL BRAND MANAGEMENT USING BRAND IDENTITIY FOR CUSTOMER VALUE AND SERVER FOR THE SAME

摘要

The present invention relates to an integrated brand management method based on big data applied with customer value-oriented brand identities wherein the integrated brand management method is executed in an integrated brand management server. The integrated brand management method based on big data applied with customer value-oriented brand identities comprises the following steps of: (a) receiving a brand request statement including brand information, product or service information, and brand-oriented information (hereinafter called as product information) from a brand request terminal; (b) determining one or more target customer groups related to a brand of an own company based on the brand request statement to determine customer values; (c) extracting brand identity properties through a big data analysis of brands of other companies when the determined customer values are a specific reference or higher to generate one or more candidate brand identities; (d) obtaining a preferred brand identity related to preferred brand information with regard to the one with the highest customer values among the one or more target customer groups (hereinafter called as leading customer groups), and updating trends related to the candidate brand identities to generate one or more latest trend brand identities; (e) applying the brand information to the latest trending brand identities to generate one or more candidate brands; and (f) determining the final brand among the one or more candidate brands through the brand request terminal.