PERSONALIZED ADVERTISMENT DEVICE BASED ON SPEECH RECOGNITION SMS SERVICE AND PERSONALIZED ADVERTISMENT EXPOSURE METHOD BASED ON SPEECH RECOGNITION SMS SERVICE

摘要

The present invention relates to a method for generating and providing a user customized advertisement based on user intention information and location information extracted in a process of converting a voice uttered by a user into a text message in a server-client based voice recognition short message conversion service, . According to another aspect of the present invention, there is provided a user-customized advertisement apparatus based on a voice recognition short message service, including: a voice recognition unit for converting input voice data into a character string; An emotion recognition unit for analyzing input voice data and recognizing a user's emotional state; A location recognition unit for receiving location information of a user; A context analyzing unit for analyzing a character string inputted from the speech recognizing unit and recognizing a context intention; An intention identifying unit for determining an intention of the user by using the emotion state of the user from the emotion recognizing unit, the user's position information from the position recognizing unit, and the context intention from the context analyzing unit; And an advertisement selection unit for extracting an optimum advertisement based on a user's intention from the intention recognition unit in an advertisement database and transmitting the same to a terminal of a user together with a character string from the speech recognition unit; Lt; / RTI