DETERMINING DIGITAL VALUE OF A DIGITAL TECHNOLOGY INITIATIVE

摘要

A computer-implemented method is described. The method includes a computing system accessing a technology database that includes multiple digital initiatives and data describing each initiative. For each digital initiative in a subset of initiatives: the system associates the digital initiative to an indicator for an operation that relates to the digital initiative. The system includes a technology assessment model and uses the model to determine one or more impact metrics based on the indicator and the data from the technology database. The one or more impact metrics each correspond to implementation of the digital initiative. A data visualization model of the system generates a data structure that is provided for output via a client device. The data structure includes the impact metrics and analytical data indicating a digital value that is obtainable based on implementation of the digital initiative.