RECOMMENDATION METHOD, RECOMMENDATION APPARATUS, RECOMMENDATION DEVICE, RECOMMENDATION SYSTEM, AND STORAGE MEDIUM

摘要

A recommendation method, a recommendation apparatus, a recommendation device, a recommendation system, and a storage medium. The recommendation method comprises: acquiring user behaviour information related to at least one object to be recommended; on the basis of the user behaviour information, calculating a preference value of the user for the at least one object to be recommended, and constructing a preference matrix of the user for the at least one object to be recommended; on the basis of the preference matrix, acquiring a predicted preference value of the user for at least one object to be recommended of an unknown preference, and providing a recommendation parameter on the basis of the predicted preference value. The present recommendation method calculates the preference value of a user for at least one object to be recommended by means of introducing multiple items of user behaviour information, and can thereby recommend the object to be recommended to the user on the basis of user preferences, increasing recommendation precision.