METHOD FOR PROVIDING MARKETING MANAGEMENT DATA FOR OPTIMIZATION OF DISTRIBUTION AND LOGISTIC AND APPARATUS THEREFOR

摘要

A method and a device for providing marketing management data for optimization of distribution and logistics are disclosed. The purchasing intention of each of a plurality of users connected to an online site can be checked in real time. Demand forecast data considering an item and a region based on user information and purchase intention for each of the plurality of users can be generated. Marketing management data for optimizing distribution and logistics for a plurality of items provided on the online site can be generated and provided based on the demand forecast data. In addition, item sellers can provide information on inventory management and information that can help supply and demand.