METHOD OF PROVIDING SERVICES THAT PREDICT THE PERFORMANCE OF INFLUENCER MARKETING

摘要

The present invention relates to a method for providing a service predicting performance of influencer marketing capable of realizing planned budget management. According to one embodiment of the present invention, the method for providing a service predicting performance of influencer marketing, which is performed by a server, comprises the steps of: (a) loading first and second marketing execution result values performed by a plurality of influencers from a database; (b) calculating a marketing performance prediction value corresponding to each influencer through regression analysis of the first and second marketing execution result values; and (c) providing a plurality of marketing performance prediction values and influencer information to a user terminal and receiving a selection result about the influencer from the user terminal. The step (b) is a method of multiplying the first marketing execution result value by a first predicted weight constant and multiplying the second marketing execution result value to a second predicted weight constant to add the multiplied values and a predicted error correction constant.