Spot planning evaluation system, spot planning evaluation apparatus and program

摘要

An object is to efficiently place an advertisement for a specific target. A spot planning evaluation system according to an embodiment of the present disclosure includes an acquisition unit configured to acquire information for identifying an effective area composed of an advertising space in which a specific target content rate is equal to or greater than a predetermined threshold. The predetermined ratio is set so that the total sum of the total audience rating (acquired GRP (Gross Rating Point)) ratio expected to be obtained by the advertisement space in the effective area for all the advertisement spaces in a predetermined period becomes a predetermined value. And a control unit that adjusts the acquisition GRP ratio of all advertising spaces during the period. [Selection] Figure 2