User development support system, user development support method and user development support program

摘要

PROBLEM TO BE SOLVED: To quantitatively judge how much a customer's understanding of information provision is with respect to a purpose / goal to be achieved, and effectively support the development of the customer toward the achievement of the purpose / goal. It can be so. SOLUTION: A customer development department (CEM) 10 provides a plurality of communication information stepwise for appealing activities according to a purpose / goal to be achieved to a customer Y00, and a plurality of communication information. The communication log table management unit 11 that manages communication information for each stage, and the status of customer Y00 for each of a plurality of communication information are quantified using the scoring table Tb1 that stores the score for quantifying the status in advance. The quantification unit 13 to be performed, the CE score table management unit 15 to manage the quantification result, and the analysis unit 17 to analyze the communication information to be newly provided to the customer Y00 based on the quantification result. Be prepared. [Selection diagram] Fig. 1