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System for optimizing sponsored product listings for seller performance in an e-commerce marketplace and method of using same
System for optimizing sponsored product listings for seller performance in an e-commerce marketplace and method of using same
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机译:用于优化赞助产品清单以在电子商务市场中实现卖方绩效的系统及其使用方法
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摘要
A system and method includes configuring a computer system to provide output of one or more advertisements of products to a user device of a consumer, receiving, by the computer system, one or more inputs of impressions, clicks, orders and other KPIs, estimating, by the computer system, for a click through rate (CTR) of advertisements of the products based on the inputs received, optimizing, by the computer system with an optimization module, an estimated revenue and estimated advertisement spending (Adspend) based on the CTR of advertisements, and providing, by the computer system, output of one or more advertisements of the products to the user device of the consumer for display.
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