Structure and method for online store located within bricks-and-mortar store

摘要

For each product category offered by an on-line retailer, the most popular or biggest selling products are identified. The on-line retailer competes with a bricks-and-mortar store in the sale of the identified products. A dedicated area is provided within the store. In this area, the store provides, for each identified product, both: 1) a physical purchasable unit of the product, and 2) descriptive information about the product. The descriptive information includes: 1) an identification of the product, 2) an identification of the on-line retailer, 3) a price at which the product is offered on-line by the on-line retailer, and 4) a price at which the product is offered at the store. The customer can use the descriptive information to confirm the prices, and can then purchase a physical unit of the product, and can immediately take the unit from the store without having to wait for, and pay for, shipment.