Event involvement system and processes for actively involving fans or an audience of an event by emotional engagement

摘要

An event involvement system and processes for actively involving fans or an audience of an event by emotional engagement are disclosed. The system and processes allow for the audience/fans to become active, engaged participants and have personalized, rewarding experiences which help to build and maintain loyalty and brand. The system and processes allow audience/fans to go from passive participants to active and engaged participants in any event, thereby creating individualized, personalized, rewarding experiences and memories which help to build and maintain loyalty to the events and brand. In some embodiments, an “envy reflex” is triggered in the fans which motivates the fans to emotionally invest in the event.