TECHNIQUES FOR ADAPTING VIDEO GAME ASSETS BASED ON AN AGGREGTED MEASURE OF SOCIAL MEDIA INTERACTION AND RELATED SYSTEMS AND METHODS

摘要

Embodiments relate to adapting assets for a video game based on social media interaction. Instructions are sent to a computing device associated with a social media platform to create a social media post comprising at least one piece of multimedia content relating to a video game, the at least one piece of multimedia content produced by a player of the video game. Data is received from the computing device indicative of one or more indications of user interaction with the social media post. A score is determined for the player based at least in part on the received data indicative of the one or more indications of user interaction relating to the social media post. One or more assets of the video game are adapted for the player based at least in part on the determined score for the player.