Systems and Methods for Networked Referral Marketing Transactions

摘要

An electronic distributed computing system connecting both merchant and customer devices implements a referral marketing program that rewards customers for recruiting other customers to purchase products from the merchant and join the referral marketing program. A customer uses an application to purchase a product or service and is invited to join the referral marketing program. The customer is optionally invited to select an incentive level and a target number of recruits. After paying a referral program fee that varies based on the cost of the customer's purchase, the incentive level, and the recruiting target, the customer obtains the targeted number of electronic referral keys. The customer provides these referral keys to recruited customers in exchange for a predetermined resale program fee. The recruited customer can redeem the referral key to join the referral marketing program and obtain their own referral keys, after making a purchase from the merchant.