Systems and methods are provided. A system includes a communication interface, a processing circuit, and a memory coupled to the processing circuit. The memory includes machine readable instructions that, when executed by the processing circuit, cause the processing circuit to provide, via the communication interface and to an augmented reality (AR) device that is associated with a user, information regarding a first physical location of a first virtual object that is one of multiple virtual objects that are in a collection that is based on a brand and that are viewable by via the AR device. The processing circuit receives, via the communication interface and from the AR device, data corresponding to the first virtual object that is collected via an image capture device in the AR device and provides the user with an award that corresponds to the brand.
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