IDENTIFYING AND PROCESSING MARKETING LEADS THAT IMPACT A SELLER'S ENTERPRISE VALUATION

摘要

Systems, methods and computer readable media for automated marketing decisions based on company valuation results derived from ensemble machine learning models include collecting potential customer data for a set of potential customers from a lead source and transmitting the potential customer data to a optimization system. An ensemble machine learning model that establishes a transaction value for each of the set of potential customers based on an enterprise valuation of the seller. A marketing action is the taken. The marketing action may include one or more of budgeting for a transaction with the lead source, targeting communications to members of the set of potential customers, accepting or rejecting members of the set of potential customers, or offloading members of the set of potential customers.