POS CBS Integrated Marketing Service System Using POS System and CBS message Based on Lacation Information And Service Method thereof

摘要

The present invention relates to a system and a method for location information-based integrated marketing service dedicated to a small business and utilizing a POS system and a CBS message. The system is an integrated marketing service system for a local small business including: a POS terminal providing an authoring tool and a template so that a CBS message sending service can be easily used at a business place; the POS system for interworking the service provided by a POS business by using the POS terminal; an integrated relay system capable of relaying the inter-POS system CBS message sending information and the location information-based service provided by a mobile communication base station; a mobile carrier CBS system capable of executing CBS message sending while providing the location information-based service provided by the mobile communication base station; and a dedicated service app installed on a user terminal active in a region near the business place where the POS terminal is installed. The present invention provides the innovative system and method for the location information-based integrated marketing service different from and more efficient than existing online/offline marketing means. As a result, the virtuous circle of new customer attraction, revisiting customer retention, real-time promotion, and up-selling can be structurally established in regions near business places for local small businesses.