NB-IoT NB-IoT TERMINAL FOR ANALYZING CUSTOMER BEHAVIOR SYSTEM INCLUDING THE SAME AND METHOD FOR OPERATING THE SAME

摘要

The present invention, a Bluetooth module for transmitting and receiving Bluetooth signals with at least one beacon in the vicinity, a location positioning module for positioning a location using the Bluetooth signal, a storage module storing a unique identification code, and cellular communication. NB-IoT terminal including an NB-IoT communication module capable of IoT communication based on the Internet, and receiving the location information and the unique identification code of the NB-IoT terminal through the NB-IoT communication module, and identifying the NB- Provides a system for analyzing customer behavior using an NB-IoT terminal including a central control server for extracting content with high preference for each user by using at least one of the IoT terminal's location, time, and movement path.