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Guerilla marketing as innovative communication strategy : prospects and limitations of guerilla marketing's usage for multi sports clubs, using the example „Leipziger Sportlöwen'

机译：作为创新传播策略的游击营销：使用“Leipzigersportlöwen”示例，游击营销在多体育俱乐部中的使用前景和局限性

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Kolbe Saskia;
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Guerilla marketing as innovative communication strategy : prospects and limitations of guerilla marketing's usage for multi sports clubs, using the example „Leipziger Sportlöwen'

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