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Content Marketing – Quality initiative and structural change in current Marketing : How is successful content marketing designed in corporate communications and what are the decisive factors? An investigation on the basis of Coca-Cola

机译：内容营销 - 当前营销中的质量举措和结构变革：企业传播中如何设计成功的内容营销以及决定性因素是什么？基于可口可乐的调查

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Eversmann Olivia;
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机译：内容营销：（R）新学科的演变还是古典企业传播的复兴？

Content Marketing – Quality initiative and structural change in current Marketing : How is successful content marketing designed in corporate communications and what are the decisive factors? An investigation on the basis of Coca-Cola

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