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Brands and Consumers - Communication of brands between needs and self-expression : an exemplary analysis on the basis of the brand communication from BMW MINI, Opel Adam and VW Beetle

机译：品牌与消费者 - 品牌之间的需求与自我表达的交流：基于宝马mINI，欧宝亚当和大众甲壳虫品牌传播的典范分析

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Kronauer Juliette;
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年度 2013
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7. STRATEGI BRAND COMMUNICATION DALAM MEMBANGUN BRAND AWARENESSud(Studi Kualitatif Strategi Brand Communication dalam Membangun Brand Awareness Rumah Makan Seafood D’cost Surabaya) [O] . Puspita Angga Kusumawardani 2013

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Brands and Consumers - Communication of brands between needs and self-expression : an exemplary analysis on the basis of the brand communication from BMW MINI, Opel Adam and VW Beetle

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