Knowledge Construction by Users: A Content Analysis Framework and A Knowledge Construction Process Model for Virtual Product User Communities

摘要

Purpose–The purpose of this study is to develop a content analysis framework and fromudthat derive a process model of knowledge construction in the context of virtual product userudcommunities, organization sponsored online forums where product users collaborativelyudconstruct knowledge to solve their technical problems.udDesign/methodology/approach–The study is based on a deductive, qualitative contentudanalysis of discussion threads about solving technical problems selected from a series ofudvirtual product user communities. This data is complemented with thematic analysis ofudinterviews with forum members.udFindings–This research develops a content analysis framework for knowledge construction.udIt is based on a combination of existing codes derived from frameworks developed forudComputer Supported Collaborative Learning (CSCL) and new categories identified from theuddata. Analysis using this framework allows the authors to propose a knowledge constructionudprocess model showing how these elements are organised around a typical “trial-and-error”udknowledge construction strategy.udPractical Implications–The research makes suggestions about organizations’ managementudof knowledge activities in virtual product user communities, including moderators’ roles inudfacilitation.udOriginality/Value– The paper outlines a new framework for analysing knowledge activitiesudwhere there is a low level of critical thinking and a model of knowledge construction by trialudand error. The new framework and model can be applied in other similar contexts.