Leisure, drink and tell : discourses on drinks in cafes, bars and taverns

摘要

This article aims to undertake an analysis of discourses, ideologies, languages and symbols invested by various social agents on the subject of drinks consumed in leisure time, particularly within public spaces such as cafés, bars and taverns. For this purpose, it will be observed how common citizens construct the social and discursive image of drinks they consume, while they talk about beverages in their everyday language and in leisure moments spent within institutional contexts of everyday drinking. Each institution produces its own language and discourse, which legitimate the power that this institution holds (Foucault, 1971, 2001). And every discourse contains a number of concepts that structure it (Paltrinieri, 2012).