How Digital Publishing Combined With Printed Books: A Case Study of The Jinglun Digital Publishing Platform

摘要

The purpose of this study was to provide insights into the digital publishing market in China and Canada through case studies on the Jinglun Digital Publishing Platform. The retrieved data shows that there is opportunity of establishing a new digital publishing platform in Canada. The analysis of Jinglun Digital Publishing Platform showed that we can use the digital content add to the user experience of reading on digital publishing, but the mainstream position of print books is unshakable. The report will also examine the feasibility, provide detailed information, and a plan for launching the Jinglun Digital Publishing Platform in Canada.