The Glue that Connects Publishers to Booksellers: An analysis of the role of commissioned sales representatives and their value as links between book publishers and booksellers

摘要

This project report covers three key areas: the history of the company Ampersand Inc., the role of sales representatives in the publishing industry, and what both publishers and booksellers need to know in order to garner higher sales for their books. Through an analysis of a commissioned sales rep agency, Ampersand Inc., the report will look at how the publishing industry has changed in the past six years, and how these changes have affected sales strategies. The report will also show how having the right sales force is vital to a book’s success and that commissioned sales reps have a huge wealth of knowledge in the book publishing industry that publishers and booksellers should be taking fuller advantage of.