Exploring the Solar PV industry: A Survey of PV Manufacturers in China

摘要

China’s photovoltaic (PV) manufacturing industry has grown significantly since 2000, from being almost nonexistent to providing over 50% of the market share of solar panels in 2012. However, due to the high tariff resulting from an anti-dumping investigation by the US and a shrinking export market, Chinese PV manufacturers are faced with a large amount of challenges. This paper investigated 1) the general issues influencing the success of this industry; 2) the current market channels and the advertising methods; 3) the comparison of supports from government and utility between desired and perceived; 4) the attitude of manufacturers towards external opportunity and threats; 5) the operational issues. Based on the surveys distributed to PV manufacturers at the 2014 SNEC PV Expo in China, the results suggest potential strategies manufacturers, government, and utility companies