In 2001, Bellido (2001: 231- 232) listed the advantages of museums' appearing on the Internet. For example, the ability to offer their information at anytime and place in the world, or the capacity for a museum to update its own contents without depending on graphic design companies (brochures, posters, etc.), along with the advantages of including multiple multimedia resources (text, image and sound) which can be offered to users around the world.For this study, these aforementioned advantages and resources were already highly valued and used by various museums, mainly in the United States. In 1996, the Metropolitan Museum of Art (New York) took advantage of its presence on the Internet (Kotler, 2001: 251) by creating a new category called friends of the museum for only 50$ a year, offering exclusive resources such as the purchase of products on-line, free software or virtual tours of the museum or exhibitions.
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