Recently, with the development of big data and 5G networks, the number of intelligent mobile devices has increased dramatically, therefore the data that needs to be transmitted and processed in the networks has grown exponentially. It is difficult for the end-to-end communication mechanism proposed by traditional routing algorithms to implement the massive data transmission between mobile devices. Consequently, opportunistic social networks propose that the effective data transmission process could be implemented by selecting appropriate relay nodes. At present, most existing routing algorithms find suitable next-hop nodes by comparing the similarity degree between nodes. However, when evaluating the similarity between two mobile nodes, these routing algorithms either consider the mobility similarity between nodes, or only consider the social similarity between nodes. To improve the data dissemination environment, this paper proposes an effective data transmission strategy (MSSN) utilizing mobile and social similarities in opportunistic social networks. In our proposed strategy, we first calculate the mobile similarity between neighbor nodes and destination, set a mobile similarity threshold, and compute the social similarity between the nodes whose mobile similarity is greater than the threshold. The nodes with high mobile similarity degree to the destination node are the reliable relay nodes. After simulation experiments and comparison with other existing opportunistic social networks algorithms, the results show that the delivery ratio in the proposed algorithm is 0.80 on average, the average end-to-end delay is 23.1% lower than the FCNS algorithm (A fuzzy routing-forwarding algorithm exploiting comprehensive node similarity in opportunistic social networks), and the overhead on average is 14.9% lower than the Effective Information Transmission Based on Socialization Nodes (EIMST) algorithm.
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