PENGARUH MARKETING MIX TERHADAP KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI ud(Studi Kasus Mahasiswa Ilmu Administrasi Bisnis UPN “Veteran” Jatim) ud

摘要

This study aims to identify and analyze factors - any factors contained in the variable product , variable price , place and promotion variable variables simultaneously and partially on the student 's decision in choosing a course of study Business Administration . udTo determine whether or not the marketing mix , especially the university 's Department of Business Administration , this study used purposive sampling technique is a new student majoring in Business Administration as many as 109 udstudents of the class of 2013. The analytical method used in this research that uses multiple linear regression analysis . ud From the analysis of the test results obtained , simultaneously ( Test F )variable product , price , place , and promotion significantly influence the student's uddecision in choosing science courses business administration FISIP - UPN " Veteran" Java . While testing pasial analysis ( T test ) there are some test results were not udsignificantly influence a student 's decision in choosing science courses business administration FISIP - UPN " Veteran " Java is variable and variable promotion of udproducts that do not significantly influence the student's decision in choosing the program Faculty of Social science studies business administration - UPN " Veteran " Java . ud At this stage of the search information about a product , a consumer will try to obtain the information they need in a variety of sources. Because for an organization udor company is crucial primary marketing strategy marketing mix (marketing mix) , addressed to the consumer that the information is able to attract the attention and udinterest so that they can influence the consumer 's decision to make decisions and to consume the products offered to them. udKeywords : Decision Students In Selecting Programud