Representasi Eksploitasi Tubuh Perempuan dalam Iklan Torpedo (Studi Semiotik Representasi Eksploitasi Tubuh Perempuan dalam Iklan Torpedo versi “Gigi Palsu” di Media Televisi)

摘要

The purpose of this study was to determine the representasion of sexualudexploitation of woman body in advertising of Torpedo “Dentures” version onudtelevision. Theory used in this study is the theory according to John Fiske, dividedudinto three levels, that is level of reality, level of representation and level ofudidiology.udFor this research method used is a qualitative descriptive method by usingudsemiotic analysis, to interpreted women’s body exploitation in Torpedoudadvertising.udBased on the results of research, advertising of Torpedo “Dentures”udversion will be full charge of exploitation in woman’s body representation.udExploitation of woman’s body representation is visualized with the use ofudminimal clothing, gestures and expressions that make female models exploited.