STRATEGI KOMUNIKASI BALAI RISET DAN STANDARDISASI INDUSTRI SURABAYA DALAM UPAYA MENSOSIALISASIKAN KEBIJAKAN PEMERINTAHud(Studi Deskriptif Kualitatif Strategi Komunikasi Balai Riset Dan StandardisasiudIndustri Surabaya Dalam Upaya Mensosialisasikan Kebijakan Pemerintah Tentang Standardisasi Produk)

摘要

This thesis background about number of people the industry has not met andudthe results complement its products with SNI certificate, not maximaludcommunication Industry Research and Standardization Surabaya as audcommunicator to the industry as a communicant. Necessary to improveudcommunication strategies to maintain relationships with industry and theudcommunity to foster the creation of improved product quality.udMethods used descriptive qualitative, described detail in narrative form andudsystematically arranged. File from interviews with technical staff services andudIndustrial Research and Standardization Surabaya, producers who haven’t beenudusing the services of Industrial Research and Standardization Surabaya.udResults of research that has been done, it can be concluded that theudsocialization of the industrial society, which is informed through a communicationudstrategy that had been done by Research and Standardization Industry Surabayaudstill can’t run effectively or optimally, persistence of the industry who know aboutudpresence and capabilities Industries Research and Standardization Surabaya.udKeywords: Communication Strategies, Socialization, Research Centers andudIndustry Standardization Surabaya.