Strategy for Development of International Tourism in Eastern Maine: A Situation Analysis and Review of Issues

摘要

A growing recognition of the importance of international travel to the economy of Eastern Maine led to this effort to (1) define the scope and characteristics of foreign travel in Eastern Maine and (2) identify ways in which Eastern Maine could enhance its marketability to international travelers. Key goals were to incease the market share of travelers from Western Europe and increase revenues of Eastern Maine tourism facilities. Specific strategies called for the improvement of Eastern Maine tourism facilities in order to better meet European expectations and preferences, establishment of a comprehensive regional approach to tourism promotion, improved communications with travel agents and the travel media, development of promotional material, and improvement of the organizational capacity to manage tourism development.