HOPI Tourism Marketing and Feasibility Study

摘要

The Hopi Tribe has twin long-range goals of self-determination and self-sufficiency. Consistent with these goals are the tribe's principles of preservation, conservation, protection, and effective use of cultural and natural resources, and the provision of quality human services. The tribe has identified tourism as an important economic sector that affects the tribe, its villages, and its individuals through such activities as arts and crafts sales and sales of lodging and eating services. The reservation's perennial high unemployment rate encourages the need to effectively manage visitor activity to increase the Hopi Tribe's revenue and employment. Over the past decade, many report have analyzed and set goals for the tourism industry on the Hopi Reservation. While there are common themes that run through these documents, there are also conflicting assumptions and recommendations. This study brings together the common thoughts of the earlier reports, provides a current description of visitors to the Hopi Reservation, and identifies existing and potential visitor-product offerings, matching them with target-market groups for tourism promotion. The study is intended to be the foundation for a reservation-wide tourism program for the Hopi Tribe and its properties.