Fresh Vegetable Exporting Channels: An Example of Tomatoes

摘要

Although Egypt produces on average almost 2 million tons of tomatoes annually (over 4 percent of the world's tomato crop), exports of fresh tomatoes were only about 4,000 tons in 1979-80. While most attribute the lack of success in exporting to inefficient production, this report focuses on constraints within the marketing system. Through a case study of a tomato exporting company, some general conclusions are drawn that may be applicable to other commodities. The key to improvement in vegetable exporting lies in consolidation of marketing firms.