Analysis of the Midwestern Snack Foods Market

摘要

This survey was undertaken in order to study the midwestern snack foods market for the Wisconsin Pretzel Company. The study is to provide information that will help the company decide whether to expand its production capabilities at its Merrill Neighborhood facility in Beloit, Wisconsin. The survey summarized in this report is based on information obtained during telephone interviews with snack foods distributors with whom Wisconsin Pretzel potentially would serve as a co-packer, and with purchasing and merchandising executives of major supermarket chains serving a nine-state area--Michigan, Ohio, Indiana, Illinois, Wisconsin, Minnesota, Iowa, Missouri, and South Dakota.