Increasing the Use of Underutilized Species among Marine Recreational Fishermen in the Northeast and Mid-Atlantic Regions: A Report to the Marine Advisory Services of the Northeast and Mid-Atlantic Regions

摘要

The report is not meant to be a rigid template for action, but consists of a general presentation of anglers' attitudes toward representative fish in the regions, and suggests some ways of improving the images of fish that currently have negative reputations. The data, analysis, and recommendations are all based on a study that used techniques that are routinely used in marketing research and advertising. Local and regional differences among recreational fishermen and fisheries resources require local and regional knowledge and expertise to use the findings and suggestions presented.