Marketing Demand-Side Programs to Improve Load Factor Volume 2:A Synthesis of Utility Experience

摘要

The primary focus of the project was to identify the lessons learned by 11 case study utilities in the design, operation, and evaluation of demand-side programs for load factor improvement. The project also addressed the influence of utility system characteristics and operating environment on program goals, and examined the degree to which benefit/cost analysis and market research were used in program design and marketing.nA summary and synthesis of the experience of the case study utilities in implementing demand-side marketing programs has been provided, emphasizing both strategic and tactical considerations. While implementation is influenced by a number of utility-specific factors, the information provided in this report can be quite useful to utilities considering a variety of such programs. To this end, the project provides a conceptual, systems approach that can be adapted by any utility in its planning and implementation of demand-side marketing programs to improve annual load factor.