Influence of Perceived Choice On Consumer Attitudes Toward The Selection of aHealth Care Delivery Plan

摘要

This study found that the perception of choice was strongly associated withintent to reenroll in a health care delivery plan. Perceived choice also was strongly associated with behavioral intentions in the use of a health care system. These findings have important implications for health care marketing analysis and planning. The use of these findings should be considered essential in the development of models for health care reform. A cross-sectional design was used for this study, projecting forward to the next reenrollment decision. A representative sample of l87 respondents was obtained from a population of 4,639 fulltime, non-union employees of Johns Hopkins Hospital. The response rate for returned survey instruments was 64.3%. The main purpose of this study was to examine how individuals perceptions of choice influenced their attitude toward the health care delivery plan in which they were enrolled. In this study, perception of choice referred to whether consumers perceived that they had a choice in the selection of their health care plan or believed that they had to accept a single plan that fit their situation.