Marketing Analysis and Strategy for a Small Business in the Beekeeping Industry

摘要

The purpose of this study is to arrive at a marketing strategy for Cartwright Plastics hereafter referred in this study by the letters CP. This marketing strategy is based upon a company review found in Chapter II, a review of the bee equipment industry in Chapter III, and a survey of beekeepers in Chapter IV. A recommended long range marketing plan is found in Chapter V. The one year tactical plan to implement this long range plan is delineated in Chapter VI. Finally, a summary and conclusion is presented in Chapter VII. The scope of this study is confined to the beekeeping industry within the United States as applies to CP. Although mention will be made of opportunities in other industries, no in-depth analysis will be attempted for such industries.