Proactivity in Information Management: Effective Tools and Techniques.Proceedings of the Defense Technical Information Center (DTIC) Workshop Held in Orlando, Florida on October 19-20, 1994

摘要

Contents: Agenda, 1994 Workshop on Proactivity in Information Management:Effective Tools and Techniques; Welcome Address; Users or Clients. Delivering Quality Information Services to Industry; Effective Information Marketing/Sales; What's in it for Me; How to Create a Value Proposition for Libraries; Creating a Marketing Plan; Resources Required for a Successful Marketing Program; Current and Emerging Technologies Pertinent to Marketing; Methods of Advertising or Books aren't like Baked Beans; Establishing Fees for Services; Putting Theory to Practice; The UK Experience at DRIC; Putting Theory into Practice at the Naval Surface Warfare Center; Promoting the Use of Electronic Information in Europe; The Role of the Portuguese National Awareness Partner; and Putting Theory to Practice; The DTIC Experience.