Taking a cue from developed countries a cue from developed countries-are luxury claims always effective?

摘要

WHEN it comes to market trends and analysis and.how to react to certain trends,it's often useful for us to look abroad to see how developed countries are handling particular challenges.According to Euromonitor,in laundry care,the Western European segment was worth nearly US31 billion in 2006,representing over 47% of total household care products'revenue and value growth in developed markets has been under increasing pressure.This slowdown is a result of unfavourable demographics in many of the major European markets,as well as further penetration of discounters and the use of laundry products as loss-leaders by key supermarket chains.