PACKAGING CAN BE a powerful tool for making an impact at the point of purchase. Pyrotec PackMedia indicates this is especially true in the luxury brand space, where a beautifully designed on-pack device can add prestige to packaging and provide on extra touchpoint for setting products apart. The company's ElastiTag range gives brand owners and marketers an opportunity to add an extra dimension to their branding in the form of an all-in-one premium-quality elastomer loop and durable tag.
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