Revenue Is One Thing...Profit Is Another

摘要

Everybody wants a healthy influx of business. When you're generating revenues hand over fist, it feels good—like your business is thriving. But of course there's another dimension to this financial activity: profit. How much of your company's revenues are, or should be, making it to your bottom line?There's no magic profit percentage that makes one business successful and another one not, since every firm has its own goals for growth and profitability. But Dan Gordon, a CPA and owner of PCO Bookkeepers, and author of "From Technician to CEO," says most PMPs shoot for at least 10 to 15 percent profit on revenues.