The paper industry needs a transformation plan. Why? Because far too many people all over the world perceive the forest products industry and more specifically the paper industry as an outdated manufacturing segment that has been conducting its business the same way for hundreds of years with little or no concern for the environment. Am I far off the mark here? What I just described isn't true for the most part, but perception can be reality and as hard as the industry has worked to change the public's perception of its operations and products, reprogramming the mindset of hundreds of millions of people has been a frustratingly slow endeavor.
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