Toothpastes power the oral hygiene market

摘要

CCORDING to Euromonitor,the worldwide oral-dental hygiene market is expected to grow by 2% annually until 2008**,powered by its leading product category:toothpastes.The basic product claims(anticavity,anti-plaque protection,etc.)are now combined with a variety of new functions,including breath freshening,whiteness,purity,etc.,in an attempt to appeal to a clientele eager for innovations.One example is Colgate's Oxygen toothpaste,which releases fine oxygen bubbles during brushing for a cleansing,refreshing effect.Another new product this year is Aquafresh Extreme Clean Citrus Mint(by GlaxoSmithKline Consumer Health Care),whose microactive foam is intended to thoroughly clean the teeth and tongue,which can harbor the bacteria that cause bad breath.Its flavor is a tart mixture of citrus notes and mint.