Sense & Sustainability: How the Corporate Narrative Has Evolved

摘要

The stimulus for the following roundtable was the 2011 Gibbs & Soell, Sense and Sustainability~R study which gauged the perceptions of both consumers and business leaders on corporate sector commitment to sustainability. One of the main outcomes of this study highlighted the difference between the responses of business leaders polled, close to 90 percent of them reported that their company is going green, and the poll indicating that only 29 percent of these leaders have faith that a majority of businesses are committed to green efforts. The group delves into the reason for the disconnect and also examines corporations that are on the mark— as featured in the Newsweek Green Rankings—and where educated consumers have a role to play.